Our 2030 Goals

Our vision for a cleaner, conscious, circular and inclusive fashion industry.

We have a clear strategy for becoming Positively Farfetch, the platform for good in luxury fashion. Our 2030 goals set-out the scale of our ambition. We want them to inspire us, and our community of creators, curators, and customers, to make bold changes in thinking, acting and choosing positively. 

They are quantitative against each key pillar of our strategy, and we will report on our progress against these each year.

Our 2030 Positively FARFETCH goals are:


POSITIVELY CLEANER: To be ‘Climate Positive’. 

By 2030, we will reduce our footprint in line with our validated near-term science-based targets while also taking action beyond our direct value chain, financing carbon mitigation initiatives to offset our yearly emissions, and supporting projects that sit outside our carbon boundary to achieve additional carbon mitigation equivalent to at least 10%+ our yearly carbon footprint.


POSITIVELY CONSCIOUS: To sell 100% ‘Conscious’ products.  

Driving all revenues from products that are independently recognised or certified as being better for people, the planet or animals, and from services that enable positive change.


POSITIVELY CIRCULAR: To be more ‘Circular’ than ‘Linear’. 

Selling more circular, low-waste products or uses of circular services, than sales of products made in traditional, linear ways.


POSITIVELY INCLUSIVE: To be a leader in ‘Conscious Inclusion’.

Championing diversity and inclusion both in our workplace and the global fashion community.


The goals deliberately overlap and are mutually reinforcing. They are all underpinned by our service, technology and data platforms that enable more efficient operations for us and our partners, and empower positive choices from all our community.

You can see a full explanation of why we set the goals as we did, how we will measure them, and what our baseline is here.


Important Notice 

This site and the related 2030 goals report (the “2030 Goals Report”) contain forward-looking statements regarding our future business expectations and goals, which involve risks and uncertainties. Actual results may differ materially from the results anticipated depending on a variety of important factors, including without limitation the risks detailed in our filings with the U.S. Securities and Exchange Commission. In relation to the 2030 Goals Report, we are (wholly or in part) reliant on public sources of information and information provided by our own suppliers and business partners. Further, our ability to verify such information (whether now, in the past, or in the future) may be limited by the integrity of the underlying data available at the relevant point in time and the status and evolution of global, supranational and national laws, guidelines and regulations in relation to the tracking and provision of such data. Therefore, such information is provided on a reasonable efforts basis and is subject to change. For more information, please see our 2030 Goals Report.

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