Positively Cleaner

Making an impression, not an impact

Our fashion choices come with an environmental cost – and we’re more aware of our impact on the world every day. At FARFETCH, we’re determined to act positively and be part of the solution.

We’re helping people make sustainable choices and developing ideas that help us all create less waste and reduce our carbon footprints. From using lower impact, FSC certified packaging to supporting logistics partners who are innovating to drive transport efficiency – we’re making fashion choices positively cleaner at every step.

We have set ourselves the goal to be Climate Positive by 2030. You can read more about our 2030 goals here and see the detail of our carbon plans and our most recent carbon footprint here


100% Boxed Fresh 

Our packaging and inserts are 100% recyclable and 100% Forest Stewardship Council (FSC) certified too – using paper and card from recycled sources and sustainably managed forests.  We are constantly working to improve the efficiency of our packaging to reduce the amount of air shipped. Most recently we’ve been trialling the use of envelopes instead of boxes, and incentivising brand partners to select the correct packaging size for their item.


A lighter footprint

Each year we measure the carbon footprint of our entire business. This helps us to understand and prioritise key opportunities for emissions reductions. You can see our most recent carbon footprint here and read about our plan to become climate positive by 2030.


Climate Conscious Delivery 

As a platform, our largest impact lies within our logistics network. Offsetting is the most economically efficient way for us to reduce our environmental impact immediately and that’s why, since the 1 April 2020, we’ve invested in independently certified and verified environmental projects to balance out the carbon impact of every single delivery and return. The projects are verified to Gold Standard, American Carbon Registry or the Verified Carbon Standard. Offsetting won’t fix climate change, but it will help. Head to our Climate Conscious Delivery page for more info.


Positive Carbon Incentives 

Our algorithms help prioritise the pieces that come from the store closest to the consumer – it improves the customer experience, and reduces costs and carbon. We also have rewards in place for our boutique partners to incentivise them to use the best possible sized packaging for the product in question – helping to reduce the amount of air that’s shipped.


Virtual try-on

We are implementing and exploring new tools and technologies that can help reduce returns and therefore reduce costs and our carbon footprint. Most recently we launched a partnership with Wannaby enabling a virtual try on feature for trainers.


Joining Forces

We recognise the importance of working with the wider fashion industry to help solve the most pressing issue of our time, climate change. That's why we joined the G7 Fashion Pact and The United Nations Fashion Industry Charter for Climate Action. These collaborations focus on accelerating bold targets across 3 key areas, climate change, biodiversity and ocean health.


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