FARFETCH, the largest global platform for the modern luxury fashion industry, released a comprehensive 2025 consumer report, "Decoding Luxury Fashion." The report, which surveyed nearly 2,000 luxury consumers in the UK, reveals a fundamental shift in how shoppers perceive, purchase, and invest in high-end fashion.
The "Decoding Luxury: The 2025 Consumer Edit" report serves as an industry guide to the motivations of the modern consumer, increasingly defined by something more measured: intention. The findings suggest that the luxury consumer's choices are defined by three core pillars: Versatility, Sustainability, and Investment. A new set of rules shaping luxury wardrobes – one where versatility, sustainability, and thoughtful consumption take precedence over volume and impulse.
Luxury fashion in 2025: A snapshot
- 89% of luxury shoppers prioritise versatility when buying high-end fashion, favouring pieces that can be styled and worn in multiple ways.
- 71% say sustainability influences their luxury purchasing decisions, particularly when framed around investing in fewer, higher-quality items.
- Nearly half of consumers (47%) view luxury fashion as a financial investment, highlighting a shift toward more considered, value-driven buying.
- Most shoppers surveyed own just 2-5 high-end fashion items, indicating smaller, more curated wardrobes rather than large collections.
- Under-35s are the most investment-driven luxury buyers, with younger shoppers more likely to view luxury as an asset and spend at higher price points.
Doralice Belli, Head of Merchandising at FARFETCH, said: “Luxury fashion isn’t becoming less relevant; it’s becoming more deliberate,” says Doralice Belli, Head of Merchandising at FARFETCH. Consumers are still engaging with high-end fashion, but they’re doing so with greater intention than in the past. We’re seeing a clear shift towards versatile pieces that can be worn regularly, alongside a growing focus on longevity and long-term value.
The "Decoding Luxury Fashion" report is part of FARFETCH’s ongoing commitment to provide industry-leading insights for the fashion industry.
The full report is available to read at: https://www.farfetch.com/uk/stories/fashion-feed/decoding-luxury-fashion
About FARFETCH
FARFETCH is the global platform for the luxury fashion industry, connecting customers in over 190 countries and territories with items from over 1,400 of the world’s most sought-after brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury.
For further information, please contact:
press@farfetch.com