- Shot in the colourful streets of Coyoacán, Mexico City, and on a modernist location house, the campaign reinforces the message ‘wherever you’re going, whatever you’re wearing, farfetch it.’
- Featuring an unrivalled selection of ready-to-wear and accessories from the world’s leading brands and boutiques, the campaign demonstrates why FARFETCH is the global destination for luxury, for every style.
LONDON, U.K March 9th, 2026 — FARFETCH, the global platform for luxury, unveils its Spring/Summer Campaign. Mexico offers the perfect synergy of bold modernist architecture and raw natural beauty, providing an authentic, high-contrast backdrop for the FARFETCH Spring Summer curation.
Doralice Belli, Head of Merchandising at FARFETCH, said: “Through this campaign, we bring to life a range of personas and diverse styles, seamlessly woven into the season’s defining moments, from the elegance of the wedding season, to the playfulness of a spring escape, to the flair of runway masterpieces. A curated selection that brings together iconic brands such as Prada, Valentino, and Ferragamo, alongside new perspectives like Faithfull the Brand, Tove, Sir. and more.”
“Our Spring/Summer campaign is a celebration of the versatile wardrobe. From soft tailoring defined by fluid shapes, modern femininity, and effortless polish, to preppy reimagined through playful polos and stripes, the campaign explores a new luxe direction. With a focus on the trans-seasonal wardrobe and key moments like the wedding season, the campaign champions colour in all its forms: warm spice-rack tones, delicate pastels, bold pops, all beautifully brought to life through vibrant, expressive imagery,” added Doralice Belli, Head of Merchandising at FARFETCH.
By choosing Mexico, a vibrant market, as the backdrop for our editorial campaign, we highlight our ability to connect fashion lovers with the world's best brands and boutiques, no matter where they are or their destination.
The campaign features a cast of models, including Amanda Murphy, who perfectly embody the season’s effortless spring aesthetic. Whether preparing for a spring getaway, seeking relaxed tailoring, or attending the first weddings of the season, the campaign presents versatile pieces that adapt effortlessly to every destination, every style, and every special moment.
The FARFETCH Spring/Summer Campaign will be amplified globally across Farfetch.com and social media, including Instagram and TikTok.
To shop the 2026 Spring/Summer campaign: www.farfetch.com
About FARFETCH
FARFETCH is a leading global marketplace for the luxury fashion industry. FARFETCH connects customers in over 190 countries and territories with items from more than 50 countries and over 1,400 of the world’s best brands, boutiques, and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.
For further information, please contact:
press@farfetch.com